About Technofresh

The National Fresh Produce Markets have played a significant role in the computerization of the marketing of Fresh Produce in South Africa. Through them, a solid base has been laid for Fresh Produce Agriculture to embrace Information and Communication Technology and to move into the "Information Age".

There is an ever increasing number of Producers using Computer Technology and Technofresh now provides the technical know-how and infrastructure to bridge the Information gap between the Producer, the Markets and their Market Agents.

The distribution of accurate, reliable and timeous Information through Technofresh's Market Reconciliation System (MRS) enables and empowers today's Producers to measure and manage their marketing channel through the Information Chain.

Through the extensive use of the World Wide Web and Internet technology, this Cost Effective Management System empowers the Producer and will enhance the reliability, accuracy and transparency of the Fresh Produce Markets in South Africa.